Google Ranking Factors | Google SEO Guidelines - Amarketingman

Google Ranking Factor’s Step by Step

Digital Marketing Agency in NYC

According to a research which has revealed that there are more than 200 ranking factors that Google use.

However, recently, according to a Search Quality, Senior Strategist at Google itself has revealed about the 3 top ranking signals in the Google’s search algorithm and they are

1) Backlinks.
2) Content.
3) Rank Brain.

Anyway, I can assume that after knowing such important facts you must get curious enough to know about you can rank your website in Google, then you are on the right page to find the complete list piled together.

However, the key here is some elements that are mentioned are so true; even some are controversial, and whereas there are other factors related to the search engine ranking but that is regarded as just weird speculations of the SEO nerd.

And to get the compiled and comprehensive information, follow the blog and know the unknown factors responsible for the Google’s SEO ranking.

Myth related to Aging Domain 

Google engineer, Matt Cutts itself has claimed that in the algorithm of Google, domain age is an insignificant factor. And as a matter of fact, a Good Content matters more than in the long run of the domain age.

The sentences that are made in concerning with the Domain aging has been very negatively understood and along with the fact, people find the myth as people on online PageRank are not able to determine its weight.

Instead of revealing its algorithm to the general public what Google does is, it provides most of the knowledge on the PageRank from the observation grab from the top websites. And even after the provisions, many people that PageRank is strongly affected by the aging Domain.

The most mysterious significance in the SEO related business is the determining factor of PageRank for the successful venture. What happens most of the time, that content only comes in the second but the primary factor for increasing the PageRank of a website which is considered as its keyword as well as the proper linkage in the inside as well as the outside of any website. 

Likewise, wine, aging Domain is itself not the only fact that juxtaposes the “domain age” but instead of the fact this also includes the age of the content itself. And most importantly for being first in the list of the search result, it requires a little bit of early establishment as it has been explained earlier.

Use of Keywords in Domain:- 

There is no doubt that having keywords in the domain is an important signal where the keywords appearing in the content affect very well incorporated and positively the search engine results.

Over the matter, we can find a number of debates over the year in the concern of SEO and values of keywords in the domain URL of the website.

Accordingly, in the year 2009,  Google’s then-head of webspam Matt Cutts with the help of Google webmaster video, has confirmed that from a pure ranking standpoint of view keywords does help a little bit with its use in URL.

Very recently, the trend analyst of Webmaster John Mueller stated in a Google Webmaster Central Office hour’s hangout, that having keywords in the URLs are a “really small ranking factor”. But even after the fact small can make a big difference even in the grand scheme of things, and this also has compelling reasons from the usability standpoint of view over the relevancy in the include keywords.

According to a new study by Higher whose findings were shared exclusively with Search Engine Watch, set out to investigate the relationship between the top-ranked websites that vary from industry to industry and the use of keywords in the URLs.

It has been found that keywords have been used by nearly about two-thirds of top-ranking websites in their URLs but as a matter of fact, this varies significantly from industry to industry. 

Use of Keyword as First Word of Domain:- 

Keywords, that is used as the first word of the can be regarded as the crucial as well as an indisputable keyword ranking factor that can help tremendously to boost any website’s ranking on the platform of search engines.

Rather than having the keyword placed between words or the last word in the URL, the first most important step for developing and building a brand you must choose a brandable Domain.  Step. With the use of the keyword first, some important benefits can be seen in the Search Engine Optimization,

Determining the message that you are trying to convey to your website audiences, must be the first strategy that one must opt for the digital marketing as well as the search engine optimization. Typically, this must be considered best strategy to start with a plan that will help promote and optimize your website for the services that you willing to sell the most.

Length of the Domain Registration:- 

According to Google’s Matt Cutts, what he says is  “To the best of my knowledge, no search engine has ever confirmed that they use a length of registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling. The primary reason why renew a domain would be if it’s your main domain, you plan to keep it for a while, or you’d prefer the convenience of renewing so that you don’t need to stress about your domain expiring.”

In the same context when we speak about the Domain Registration Length it means for the numbers of years, and amount for the renewal of the domain must be paid in advance in the hands of the Registrar.

Sub-domain and the use of keywords in it:- 

Google Ranking Factor

By the term Sub-domain what we exactly names is that are basically Web addresses which are created by adding a third-level domain to your existing domain name. We can talk about the might have the sub-domains or as an example.


As a matter of fact, we can say that keyword ranking factor is to include keywords in the subdomain, we can add more here that Moz’s 2011 panel agrees with the fact that it can actually help in boost rankings.


In spite of the fact Managing, the sub-domains is very simple especially when you keep the same format or style as your actual domain. One of the important use of keywords inside of a sub-domain that it can help you to add an additional on page optimization per your URL structure.

When used properly, sub-domains can help organize the entire website, which will create a more user-friendly and easy-to-navigate website.

For examples:

For domain name-


In conclusion, I would like to show you another factor that will help your overall SEO strategy that is to establish your site, using sub-domains can help you achieve this. Sub-domains are typically viewed as separate entities so that each of the sub-domain can rank their own.

If your website is focusing on local areas, then increase your local optimization with the help of creating local specific and geography targeted sub-domains.



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  3. It’s true that domain age doesn’t matter – just look at times when big brands create brand new domains for whatever reason and they rank at the top of Google immediately simply because they linked to them from their highly authoritative main site.

    I once saw a site that the NFL had made for some special game or something, which they linked to from – and of course that brand new site they had just made ranked #1 for all of the relevant terms you would think it would be ranking for. Google didn’t care that the site was new – it had a link from! Obviously it could be trusted.

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